Data protection

TSN Systems GmbH
Dalbergstraße 7
36037 Fulda
Germany


Phone +49 661 410 951 80
Fax +49 661 410 951 87
Mail info@tsn.systems

Data protection

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as "Data") in the course of the provision of our services, as well as within our online offerings and related websites, features and content, and external online presence, such as web sites e. g. our Social Media Profile (collectively referred to as the "Online Offering"). With regard to the terminology used, e.g. "Processing" or "Responsible" we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).


Responsible:

TSN Systems GmbH
Dalbergstrasse 7
36037 Fulda, Germany
Tel. +49 661 410 951 80
Fax +49 661 410 951 87
Mail: datenschutz (at) tsn.systems
Managing Director: Jürgen Scheuring
https://tsn.systems/en/imprint/


Types of processed data

- Inventory data (e.g. person master data, name or address)
- Contact information (e.g. e-mail, phone numbers)
- Content data (e.g. text input, photographs, videos)
- Usage data (e.g. websites visited, interest in content, access times)
- Meta / communication data (e.g. device information, IP addresses)


Categories of affected persons

Visitors and users of the online offer (hereinafter we refer to the affected persons as "users").


Purpose of processing

- Provision of the online offer, its functions and contents
- Answering contact requests and communicating with users
- Safety measures
- Reach Measurement / Marketing


Used terms

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter the "data subject"); a natural person is considered as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. cookie) or to one or more special features, are the expression of the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

"Processing" means any process performed with or without the aid of automated procedures, or any such process associated with personal data. The term covers a wide range and covers practically every handling of data.

"Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided and  in case that such additional information is kept separate and subject to technical and organizational measures  it is to ensure that the personal data can not be assigned to an identified or identifiable natural person.

"Profiling" means any kind of automated processing of personal data which involves the use of such personal data to analyze, predict or evaluate certain personal aspects relating to a natural person, particularly aspects relating to job performance, economic situation, health, personal preferences, interests, reliability, behavior, residence or relocation of that natural person.

"Responsible person" means the natural or legal person, public authority or body which, alone or in together with others, decides on the purposes and means of processing personal data.

"Processor" means a natural or legal person, public authority, body or body that processes personal data on behalf of the controller.


Relevant legal bases

In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. For users within the scope of the General Data Protection Regulation (DSGVO), i. e. the EU and the EEC, if the legal basis in the data protection declaration is not mentioned, the following applies:
The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR;
The legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 para. 1 lit. b DSGVO;
The legal basis for processing in order to fulfill our legal obligations is Art. 6 (1) lit. c DSGVO;
In the event that essential interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d DSGVO as legal basis. 

The legal basis for the processing required to carry out a task in the public interest or in the exercise of official authority which has been delegated to the controller is Article 6 (1) lit. e DSGVO.
The legal basis for processing in order to ensure our legitimate interests is Article 6 (1) lit. f DSGVO.
The processing of data for purposes other than those for which they were collected is governed by the specification of Article 6 (4) GDPR.
The processing of special categories of data (pursuant to Art. 9 (1) GDPR) is governed by the specification of Art. 9 (2) GDPR.


Safety measures

We will take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the technology, the implementation costs and the nature, scope, circumstances and purposes of the processing and the different likelihood and severity of the risk to the rights and freedoms of individuals to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and disconnection. In addition, we have established procedures to ensure the realisation of data subject rights, the erasure of data and the response to data compromise. Furthermore, we consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings. 


Collaboration with data processors, joint responsbiles and third parties

If, in the context of our processing, we disclose data to other persons and companies (data processors, joint responsibles or third parties), transmit them to them or grant access to the data in another way, this will only be done on the basis of a legal permission (e. g. if the data has been transmitted to third parties, such as payment service providers, to fulfill the contract), users have consented to a legal obligation to do so or on the basis of our legitimate interests (e. g. the use of agents, webhosters, etc.).

Insofar as we disclose data to other companies in our group, convey it or otherwise grant access to it, this is done in particular for administrative purposes as a legitimate interest and, moreover, on a basis that complies with the legal requirements.


Transfers to third countries

If we process data in a third country (i. e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third party services or disclosure, or transmission of data to other persons or companies, this will only happen if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to acceptance or contractually required transmission, we process or disclose the data only in third countries with a recognized level of privacy, including those certified under the Privacy Shield, or on the basis of specific warranties, such as limited liability, contractual obligation by so-called standard protection clauses of the European Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the European Commission).


Rights of data subjects

You have the right to ask for information of which data is being processed, as well as for further information and copy of the data in accordance with legal requirements. Accordingly, you have the legal requirements to request the completion of your data or correction of the incorrect data. In accordance with the legal requirements, you have the right to demand that the relevant data will be deleted immediately, or alternatively to demand a restriction of the processing of the data in accordance with the statutory provisions.

You have the right to request that the data relating to you provided to us will be obtained in accordance with the statutory requirements and to request their transmission to other persons responsible.  You also have the right, in accordance with the statutory provisions, to submit a complaint to the competent supervisory authority.

 

Withdrawal

You have the right to revoke granted consent with effect for the future. You may object to the future processing of your data in accordance with legal requirements at any time. The objection may in particular be made against processing for direct marketing purposes.

 

Cookies and right to object to direct mail

"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie serves primarily to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart are stored in an online shop or a login status. "Persistent" or "permanent" refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the person responsible for providing the online offer (otherwise, if only their cookies are called "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of our privacy policy.

Insofar as we ask users for consent to the use of cookies (for example, in the context of a cookie consent), the legal basis of this processing is Article 6 (1) lit. a. DSGVO. Otherwise, the personal cookies of the users according to the following explanations in the context of this Privacy Policy on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para 1 lit. DSGVO) or if the use of cookies to provide our contractual services is required, in accordance with Art. Art. 6 para. 1 lit. b. DSGVO, or if the use of cookies is required for the performance of a task that is in the public interest or in the exercise of official authority, in accordance with. Art. 6 para. 1 lit. e. DSGVO, processed.

If users do not want cookies stored on their machine, they will be asked to disable the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be found in a variety of services, especially in the case of tracking, via the US website www.aboutads.info/choices/ or the EU site www.youronlinechoices.com be explained. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all features of this online offer may be used.


Deletion of data

The data processed by us will be deleted or restricted in accordance with legal requirements. Unless explicitly stated in this privacy statement, the data stored by us will be deleted as soon as they are no longer necessary for their intended purpose and the deletion does not conflict with any statutory storage requirements.

Unless the data can not be deleted because it is required for other and legally purposes, its processing will be restricted e. g. the data is blocked and not processed for other purposes. This applies, for example for data that must be kept for commercial or tax reasons.

 

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adjust the privacy policy as soon as there are changes in the data processing required. We will notify you as soon as the changes require your participation (e. g. consent) or other individual notification.

 

Business-related processing

In addition, we process
- Contract data (e.g. subject of the contract, term, customer category).
- Payment data (e.g. bank details, payment history)
by our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

 

Agency services

We process our clients' data as part of our contractual services that include conceptual and strategic consulting, campaign planning, software and design development / consulting or maintenance, campaign / process / handling implementation, server administration, data analysis / consulting services, and training services.

Here we process stock data (e. g. customer master data, such as names or addresses), contact data (e. g.  e-mail, telephone numbers), content data (e. g. text input, photographs, videos), contract data (e. g. subject of the contract, term), payment data (e. g. bank details, payment history), usage and metadata (e. g. as part of the evaluation and success measurement of marketing measures). In principle, we do not process special categories of personal data, unless these are components of a commissioned processing. Those affected include our customers, prospects and their customers, users, website visitors or employees as well as third parties. The purpose of the processing is the provision of contract services, billing and our customer service. The legal basis for processing results from Art. 6 para. 1 lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimization, security measures). We process data necessary for the establishment and performance of the contractual services and indicate the necessity of their information. Disclosure to external parties will only be made if required by an order. In the processing of the data provided to us within the frame of an order, we act in accordance with the instructions of the client as well as the legal requirements of an order processing acc. Art. 28 DSGVO and process the data for no other purpose than the order.

We delete the data after expiration of legal warranty and comparable obligations. The necessity of keeping the data is checked every three years; in the case of legal archiving obligations, the deletion takes place after its expiry (6 years, pursuant to § 257 (1) HGB, 10 J, in accordance with § 147 (1) AO). In the case of data disclosed to us in the context of an order by the client, we delete the data according to the specifications of the order, in principle after the end of the order.

 

Contractual services

We process the data of our contractual partners and interested parties as well as other clients, mandators, clients  or contractual partners (uniformly referred to as "contractual partners") in accordance with Art. 6 para. 1 lit. b. DSGVO in order to provide you with our contractual or pre-contractual services. The data processed, the nature, scope and purpose and necessity of their processing are determined by the underlying contractual relationship.

The processed data includes the master data of our contractual partners (e. g. names and addresses), contact data (e. g. e-mail addresses and telephone numbers) as well as contract data (e. g. services used, contract contents, contractual communication, names of contact persons) and payment data (e. g. bank details, payment history).

In principle, we do not process special categories of personal data, unless they are part of a commissioned or contractual processing.

We process data that are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their information, if this is not evident for the contractual partners. Disclosure to external persons or companies will only be made if required by a contract. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the client and the legal requirements.

As part of the use of our online services, we can save the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the interests of the user in the protection against misuse and other unauthorized use. A transfer of this data to third parties is not, unless it is to pursue our claims acc. Art. 6 para. 1 lit. f. DSGVO required or there is a legal obligation gem. Art. 6 para. 1 lit. c. DSGVO.

The data is deleted if the data is no longer required for the fulfillment of contractual or legal duties of fiduciary duty and for handling any warranty and comparable obligations, whereby the necessity of keeping the data is reviewed every three years; otherwise the statutory storage obligations apply.

 

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks and organization of our business, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of rendering our contractual services. The processing principles are Art. 6 para. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO. The processing affects customers, prospects, business partners and website visitors. The purpose and interest in processing lies in administration, financial accounting, office organization, data archiving, that are tasks that serve to maintain our business, perform our duties and provide our services. The deletion of the data with regard to contractual services and contractual communication correspond to the information provided in these processing activities.

We disclose or transmit data to the financial administration, consultants, such as tax accountants or auditors, and other fee agents and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, promoters and other business partners, e.g. for later contact. We generally store this majority of company-related data permanently.

 

Business analysis and market research

In order to operate our business economically, to be able to recognize market tendencies, wishes of the contractors and users, we analyze the data available to us for business transactions, contracts, inquiries, etc. We process stock data, communication data, contract data, payment data, usage data, metadata on the basis of Art 6 para. 1 lit. f. DSGVO, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyzes are carried out for the purpose of business analysis, marketing and market research. In doing so, we can provide the profiles of the registered users with information, e.g. take into account their services. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the business economy. The analyzes are for us alone and will not be disclosed externally unless they are anonymous, aggregated value analyzes.

If these analyzes or profiles are personal, they will be deleted or anonymised upon termination of the users, otherwise, after two years from the conclusion of the contract. Incidentally, the overall business analyzes and general trend provisions are created anonymously if possible.

 

Microsoft cloud services

We use Microsoft's cloud and cloud software services (called software as a service, such as Microsoft Office) for the following purposes: document storage and management, calendar management, e-mailing, spreadsheets and presentations, document exchange, content and information with particular recipients or publication of web pages, forms or other content and information as well as chats and participation in audio and video conferencing.

Here, the personal data of the users are processed, as far as they become part of the documents and contents processed within the described services or are part of communication processes. For this, e.g. Master data and contact data of users, data on transactions, contracts, other processes and their contents. Microsoft also processes usage data and metadata used by Microsoft for security and service optimization purposes.

When using publicly available documents, web pages or other content, Microsoft may save cookies on users 'computers for the purposes of web analysis or to remember users' settings.

We use Microsoft cloud services based on our legitimate interests. Art. 6 para. 1 lit. f DSGVO on efficient and secure administrative and cooperation processes. Further, processing is based on a data processing addendum with Microsoft.

For more information, see the Microsoft Privacy Policy (https://privacy.microsoft.com/en-us/privacystatement) and the Microsoft Cloud Services Security Advisory (https://www.microsoft.com/en-us/trustcenter ). You may object to the processing of your data in the Microsoft Cloud according to the legal requirements. Incidentally, the deletion of the data within Microsoft's cloud services is determined by the other processes in which the data is processed (e.g., deletion of data that is no longer required for storage purposes or storage required for taxation purposes).

The Microsoft Cloud Services are offered by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA. As far as processing of data into the US takes place, we refer to Microsoft's certification under the Privacy Shield (https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active).

 

Privacy policy in the application process

We process the applicant data only for the purpose and in the context of the application process in accordance with the legal requirements. The processing of the applicant data takes place in order to fulfill our (pre-) contractual obligations in the context of the application process within the meaning of Art. 6 para. 1 lit. b. DSGVO Art. 6 para. 1 lit. f. DSGVO if the data processing is e.g. required for us in the context of legal proceedings (in Germany additionally § 26 BDSG applies).

The application process requires applicants to provide us with the applicant data. The necessary applicant data are, as far as we offer an online form stated, otherwise result from the job descriptions and basically include the information on the person, postal and contact addresses and the documents belonging to the application, such as cover letter, CV and the certificates. In addition, applicants can voluntarily provide us with additional information.

By submitting the application to us, the applicants agree to the processing of their data for the purposes of the application process in accordance with the nature and scope set forth in this Privacy Policy.

Insofar as special categories of personal data within the meaning of Art. 9 (1) GDPR are voluntarily communicated within the application procedure, their processing is additionally carried out in accordance with Art. 9 (2) lit. b DSGVO (e. g. health data such as disability or ethnic origin). Insofar as special categories of personal data within the meaning of Art. 9 (1) GDPR are requested from applicants in the context of the application process, their processing is additionally carried out in accordance with Art. 9 para. 2 lit. a GDPR (for example health data, if necessary for the profession).

If provided, applicants can submit their applications via our online form on our website. The data will be encrypted and transmitted to us according to the state of the art.

Furthermore, applicants can send us their applications via e-mail. However, please note that e-mails are generally not sent encrypted and that applicants themselves must provide encryption. We can therefore take no responsibility for the transmission of the application between the sender and the reception on our server and therefore recommend rather to use an online form or the postal delivery. Because instead of applying via the online form and e-mail, applicants still have the opportunity to send us the application by post.

The data provided by the applicants may be further processed by us in the event of a successful application for employment purposes. Otherwise, if the application for a job offer is not successful, the applicants' data will be deleted. Applicants' data will also be deleted if an application is withdrawn, which the applicants are entitled to do at any time.

The cancellation is subject to a legitimate withdrawal of the candidates, after the expiration of a period of six months, so that we can answer any follow-up questions to the application and meet our proof obligations under the Equal Treatment Act. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.

 

Contact

When contacting us (for example by e-mail, telephone or via social media), the information of the user to process the contact request and their processing acc. Art. 6 para. 1 lit. b. (in the context of contractual / pre-contractual relationships), Art. 6 para. 1 lit. f. (other inquiries) DSGVO processed. User information can be stored in a Customer Relationship Management System ("CRM System") or comparable request organization.

We delete the requests, if they are no longer required. We check the requirement every two years; Furthermore, the legal archiving obligations apply.

 

Hosting and e-mailing

The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mail delivery, security and technical maintenance services that we use to operate this online service.

Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc. Art. 6 para. 1 lit. f DSGVO i.V.m. Art. 28 DSGVO (conclusion of data processing addendum).

Newsletter and electronic notifications 
We send newsletters, e-mails and other electronic notifications (hereinafter referred to as "newsletters") only with the consent of the recipients or a legal permission. If the contents of the Newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us. 
In order to subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name, for the purpose of a personal address in the newsletter, or further information, if this is necessary for the purposes of the newsletter. 


Double opt-in procedure: The registration for our newsletter is always carried out in a so-called double opt-in process. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise, changes to your data stored with the dispatch service provider are logged. 


Deletion and restriction of processing: We may store unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove consent previously given. The processing of this data will be limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list (so-called "block list") for this purpose alone. 
The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper course. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system. 


Notes on legal basis: The newsletter is sent on the basis of the recipients' consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of existing customer advertising. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in efficient and secure dispatch. The registration process is recorded on the basis of our legitimate interests to prove that it was carried out in accordance with the law. 


Content: 
  
Information about us, our services and other news. 
- Types of data processed: inventory data (e.g. names, addresses); contact data (e.g. email, phone numbers); meta/communication data (e.g. device information, IP addresses); usage data (e.g. web pages visited, interest in content, access times). 
- Data subjects: Communication partners; users (e.g., website visitors, users of online services). 
- Purposes of processing: direct marketing (e.g., via e-mail or postal mail); reach measurement (e.g., access statistics, recognition of returning visitors); conversion measurement (measurement of the effectiveness of marketing measures); profiles with user-related information (creation of user profiles). 
- Legal basis: consent (Art. 6 para. 1 p. 1 lit. a. DSGVO); legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO). 
- Possibility to object (Opt-Out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the above contact options, preferably e-mail, for this purpose. 

Further guidance on processing operations, procedures and services: 
- Measurement of opening and click-through rates: The newsletters contain a so-called "web-beacon", i.e., a pixel-sized file that is retrieved from our server when the newsletter is opened, or, if we use a shipping service provider, from their server. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval, are initially collected. This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.The measurement of opening rates and click-through rates as well as storage of the measurement results in the profiles of the users and their further processing are based on the consent of the users. A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled, or it must be contradicted. In this case, the stored profile information will be deleted. 

 

CleverReach

E-Mail-Marketing-Platform; Provider: CleverReach GmbH & Co. KG, //CRASH Building, Schafjückenweg 2, 26180 Rastede, Germany; Website:https://www.cleverreach.com/en; Data Protection Policy:https://www.cleverreach.com/en/data-security/; Order processing contract: concluded with provider.

 

Collection of access data and log files

We, or our hosting provider, collects on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO Data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved web page, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider ,

Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes are excluded from the erasure until the final clarification of the incident.

 

Google Analytics

We use Google Analytics, a Google Ireland Limited web analytics service, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offering and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous user profiles of the processed data can be created.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http: // tools .google.com / dlpage / gaoptout? hl = en.

If we ask users for consent (for example, in the context of a cookie consent), the legal basis of this processing is Art. 6 (1) lit. a. DSGVO. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (i. e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) of the DSGVO).

As far as data is processed in the US, we point out that Google is certified under the Privacy Shield Agreement, thereby ensuring compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active) ,

For more information about Google's data usage, hiring and disparaging options, please read Google's Privacy Policy (https://policies.google.com/privacy) and Google's Ads Ads Settings (https: // adssettings. google.com/authenticated).

The personal data of users will be deleted or anonymized after 14 months.

 

Piwik Pro

The data processed by means of Piwik Pro is processed solely on our servers or servers under our instruction; service provider: Piwik PRO GmbH, Lina-Bommer-Weg 6, 51149 Cologne, Germany (Only when using Pwiki hosting services); Website: https://piwik.pro; Privacy policy: https://piwik.pro/privacy-policy/; Opt-out: Users can object to the processing of their data by Piwik Pro at any time with future effect. In this case, a so-called opt-out cookie is stored in their browser, which means that Piwik Pro no longer collects any session data. If users delete their cookies, however, this has the consequence that the opt-out cookie is also deleted and must therefore be reactivated by the users.

 

Google AdWords and conversion measurement

We use Google's online marketing method "AdWords" to place ads on the Google advertising network (e.g. in search results, in videos, on websites, etc.) to show them to users who have a suspected interest in the ads. This allows us to better target advertisements for and within our online offering so that we only present ads to users that potentially match their interests. If a user e.g. getting ads for products he was looking for on other online offers, it is called remarketing. For these purposes, upon access to our and other websites where the Google Advertising Network is active, Google will immediately execute a code from Google and become so-called (re) marketing tags (invisible graphics or code, also as " Web beacons ") incorporated into the website. With their help, the user is provided with an individual cookie on the device. a small file is saved (instead of cookies, comparable technologies can be used). In this file is noted which web pages the user visited, for what content he is interested and what offers the user has clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information on the use of the online offer.

Furthermore, we receive an individual "conversion cookie". The information obtained through the cookie is used by Google to generate conversion statistics for us. However, we only hear about the anonymous total number of users who clicked on our ad and were redirected to a conversion tracking tag page. However, we do not receive information that personally identifies users.

The data of the users are pseudonym processed in the context of the Google advertising network. That Google stores and processes e. g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the United States.

If we ask users for consent (for example, in the context of a cookie consent), the legal basis of this processing is Art. 6 (1) lit. a. DSGVO. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (i. e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) of the DSGVO).

As far as data is processed in the US, we point out that Google is certified under the Privacy Shield Agreement, thereby ensuring compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active) ,

For more information about Google's data usage, hiring and opt-out options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads) and Google's Ads Ads Settings (https: // adssettings.google.com/authenticated).

 

Online presence in social media

We maintain online presence within social networks and platforms in order to communicate with customers, prospects and users active there and to inform them about our services.

We point out that data of the users outside the area of the European Union can be processed. This may result in risks to users because, e.g. the enforcement of user rights could be made more difficult. With respect to US providers certified under the Privacy Shield, we point out that they are committed to respecting EU privacy standards.

Furthermore, the data of the users are usually processed for market research and advertising purposes. Thus, e. g. user profiles are created from the user behavior and the resulting interests of the users. The usage profiles may in turn be used to e.g. place advertisements inside and outside the platforms that are allegedly in line with users' interests. For these purposes, cookies are usually stored on the computers of the users, in which the user behavior and the interests of the users are stored. Furthermore, in the usage profiles, data can also be stored independently of the devices used by the users (in particular if the users are members of the respective platforms and logged in to them).

The processing of personal data of users is based on our legitimate interests in an effective information of users and communication with users in accordance with. Art. 6 para. 1 lit. f. DSGVO. If the users are asked by the respective providers of the platforms for a consent to the above-described data processing, the legal basis of the processing is Art. 6 para. 1 lit. a., Art. 7 GDPR.

For a detailed description of the respective processing and the possibilities of contradiction (opt-out), we refer to the following linked information of the provider.

Also in the case of requests for information and the assertion of user rights, we point out that these can be claimed most effectively from the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then you can contact us.

- Google / YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) - Privacy Policy: policies.google.com/privacy, opt-out: adssettings.google.com/authenticated , Privacy Shield: www.privacyshield.gov/participant.

- LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) - Privacy Policy www.linkedin.com/legal/privacy-policy, opt-out: www.linkedin.com/psettings/guest -controls / retargeting-opt-out, Privacy Shield: www.privacyshield.gov/participant.

- Xing (XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany) - Privacy Policy / Opt-Out: privacy.xing.com/de/datenschutzerklaerung.

 

 

Integration of services and contents of third parties

Based on our legitimate interests (i. e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we make use of content or services offered by third-party providers in order to provide their content and services, such as include videos or fonts (collectively referred to as "content").

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information, such as visitor traffic, on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, time of visit, and other information regarding the use of our online offer.

 

Vimeo

We may embed the videos of the Vimeo platform of Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: vimeo.com/privacy. Please note that Vimeo may use Google Analytics and refer to the Privacy Policy (https://policies.google.com/privacy) and opt-out options for Google Analytics (http://tools.google.com / dlpage / gaoptout? hl = DE) or Google's data usage settings for marketing purposes (https://adssettings.google.com/).

 

Youtube

We embed the videos from the YouTube platform of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy: www.google.com/policies/privacy/, opt-out: adssettings.google.com/authenticated.

 

Google fonts

We embed the fonts ("Google Fonts") of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, users 'data is used solely for the purpose of displaying fonts in users' browsers. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform representation and consideration of possible licensing restrictions for their integration. Privacy Policy: www.google.com/policies/privacy/.

 

Google Maps

We include maps from the Google Maps service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The processed data may include, in particular, users' IP addresses and location data, but these are not collected without their consent (usually as part of the settings of their mobile devices). The data can be processed in the USA. Privacy Policy: www.google.com/policies/privacy/, opt-out: adssettings.google.com/authenticated.

 

OpenStreetMap

We integrate the maps of the service "OpenStreetMap" (https://www.openstreetmap.de), which are offered by the OpenStreetMap Foundation (OSMF) based on the Open Data Commons Open Database License (ODbL). Privacy Policy: wiki.openstreetmap.org/wiki/Privacy_Policy.

To the best of our knowledge, OpenStreetMap uses users' data solely for the purpose of displaying map features and caching the selected settings. These data may include, but are not limited to, users' IP addresses and location data, but they are not collected without their consent (usually as part of their mobile device settings).

The data can be processed in the USA. For more information, see the OpenStreetMap privacy policy: wiki.openstreetmap.org/wiki/Privacy_Policy.